Objectives

week 7 EOC Pitch

distilled in the heart of the rocky mountains with crystal clear fresh spring water. used with the finest spirits from perfectly ripened sweet white grapes. The sweet white grapes in this indulgent mix are always cold regulated at a constant temperature below 40 degrees to ensure sweetness. The triple distilled spirits from the white grapes, the rocky mountain spring water make for a delicate but indulgent taste of white chocolate followed an aftertaste of creamy strawberries. The distillery process of this vodka is extensive although very traditional using a recipe from the 1950s. The grape spirits are distilled 4 times and take on a 2 week fermentation process.

Unit 5: Week 5 - Midterm EOC

Marketing agency RepNation identifies and manages college student ambassadors for companies as diverse as JetBlue, Microsoft, and Macy’s. It solicits potential reps through its own Web site and via classifieds on sites like Craigslist. Over the past few years, it has recruited a small army of ambassadors for JetBlue. “We used to assume the best reps would be the cool kids in any given group. But we learned that most kids are not cool. If marketers want consumers to feel a connection to their ambassadors and to feel that an ambassador is accessible, they have to look beyond the cool customers” who are typically thought of as influentials. The best ambassadors, he says, are “friendly, everyday brand loyalists who love to talk to people.” Having a few very good brand ambassadors for your company can be very rewarding and well worth the investment. Brand ambassadors are usually picked out by the amount of interest a consumer has in the company through social media sites like facebook twitter ETC.. The best brand ambassadors are very nice outgoing have a positive outgoing personality and has great costumer service.

Week 3 EOC: My Demographics

Demographics in Marketing 

Knowing demographics in is a huge asset and requirement of successful marketing. Any business that is really successful has put in the research of who their target audience for their product is and what generation is spending the most money. Today’s baby boomers account for about 25 percent of the U.S. population but hold 75 percent of the nation’s financial assets and account for about 50 percent of total consumer spending. As they reach their peak earning and spending years, the boomers will continue to constitute a lucrative market for financial services, new housing and home remodeling, travel and entertainment, eating out, health and fitness products, and just about everything else. The Millennials were the first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks. A recent study found that 91 percent of Millennials are on the Web, making up 32 percent of all U.S. Internet users. According to another study, 77 percent of Millennials frequent social networking sites and 71 percent use instant messaging.

Week 1 EOC: Great Customer Service

What is Great customer service?
The foundation of great customer service starts with getting to know what the customer wants, needs, and demands and knowing the difference between the three. Human needs are states of felt deprivation weather that would be physical needs such as food, water, clothing, Ect.. social needs for affection, or individual needs for knowledge and self-expression.Wants are the form human needs take as they are shaped by culture and individual personality. A demand is a combination of the what the customer wants and needs with the potential to buy. The product must have good value to the customer. A consumer will always consider the following when having interest in buying a new product. Does what I am purchasing satisfy my wants and needs with a reasonable price? Customer service is one of the major keys to success or failure of a company.  Great customer service comes with always treating every customer with respect even if the customer is in the wrong. For example if a customer is dissatisfied with a product and he is returning it for his money back and lost his receipt the store rules you cant get money back without a receipt the better choice for excellent customer service would to make an exception and give him the money back anyway. The loss of a regular customer over a lifetime because of a bad customer service incident could cost the company more than 10 to 20000. Zappos is one of the worlds most successful companies with over 1/3rd of the worlds population as customers. How did they get so successful? The dedication to customer service.  “We actually take a lot of the money that we would have normally spent on paid advertising and put it back into the customer experience,” says CEO Hsieh. “We’ve always stuck with customer service, even when it was not a sexy thing to do. Free delivery, free returns, and a 365-day return policy have been the cornerstone of Zappos’ customer-centric approach.

Week 3 EOC: Making Money for Good

One of the best ways to show everybody that your business care is to give back to charity. Kroger is one of the biggest for profit organizations that give back to charity. In 2010 Kroger gave back the highest percentage of gross profit of over ten percent in a competition of 200 companies. Kroger gave back to communities and charities over the united states $64,000,000 to Giving Hope a Hand Breast Cancer foundation, Honoring our Heroes, employing over 17000 veterans. The Kroger community rewards program helps reward members of Kroger to give back to the community. The more people spend on Kroger using the rewards card the more money goes into non-profit organizations such as schools and churches. Kroger is the founder of a charity company called Bringing Hope To The Table. This non-profit organization is a supplier of food banks and has helped over 20 states in the united states including Nevada, Colorado, California.

 "In the aid of Three Square food bank Smith’s support has been unwavering – helping purchase vehicles and equipment to assist with rescuing food from local restaurants, growers and food service locations; providing operating funds; and donating valuable fresh food directly from local stores.Three Square now serves 95,000 residents each month."

"Ralphs associates visit the food bank twice each month to fill bags of food for the BackPacks program. 

Before being dismissed from school on Friday afternoons, children are given a bag containing enough nonperishable, kid-friendly, nutritious food to help get them through the weekend. More than 2,400 children at 20 local schools receive help each week."

"During the critical holiday season in Georgia 2010, more than $5.3 million in food and funds was given by our customers – the equivalent of more than 20 million meals."

Week 1 EOC: My Voice

Psychotic sounds is not a rookie at the audio industry. Started playing his first instrument at 8 years old he continued from there and expanded himself to play 8 different instruments by 10th grade. All through high school played 3 different instruments for his high school marching band and lead the marching band to place Quarter finals in state competition. Senior year he started with his first DAW Ableton Live where he experimented with audio production. Consistently using and mastering Ableton Live he discovered his passion for audio production and moved on to learn and master a number of DAWS including Pro Tools, Ableton Live, FL studio, Reason, Acid, and Cubase. After graduation he decided to continue his education with audio production working towards a bachelor’s of science for audio production. He is also proficient at video editing with avid media composer, creation of sound design at post production of television and movies, as well as composing music for movies. He is a resident DJ playing in different venues in the Las Vegas area.